Design: Emanuel Josef Margold, 1911/12,
(Wien 1889 - 1962 Bratislava)
Manufacturer: Keksfabrik H. Bahlsen, Hannover
Marked at the bottom: sevenline imprinting stamp of the campany „H. BAHLSEN, KEKS-FABRIK HANNOVER, KÖNIGL.PREUSS. STAATSMEDAILLE, WELTAUSSTELLUNGEN 1904. 1910. GROSSER PREIS. 1911. 1913, BALTISCHE AUSSTELLUNG MALMO 1914, DIE KÖNIGL. MEDAILLE“.
Measurements: h. 1,77 inch (4,5 cm), l. 6,71 inch (15,5 cm), d. 4,01 inch (10,2 cm).

_{In good condition, according to his age, little tracks of use, closes properly.}

Executed in tin sheet, printed all over white, light blue, gold, silver, black, stylized flower- and leaf- decor, ornamental tooth border.

Josef Emanuel Margold responded to a call from the Hessian grand duke Ernst Ludwig to Darmstadt/Germany. 1911 he set up an atelier in the “Ernst-Ludwig-Haus” on the Mathildenhöhe. With his wife, the textile artist Ella Weltmann-Margold, he came from Vienna, where he worked as the assistant of Josef Hoffmann.

In Darmstadt he got orders in the various areas of applied arts. To fill the everyday life with beauty, to bring art and life in accordance, to cultivate style and taste, to renew arts and crafts - that have been in the focus of the avant-garde since the turn of the century.
That’s because artists and architects like Margold adepted product design and its presentation to find a corresponding value in cultural sense.
 
The successful cooperation of the Margolds with the Hermann Bahlsen biscuit factory in Hannover began in 1912 and lasted probably until the end of the First World War.

With his drafts for paper packaging, biscuits boxes and window dressings he and his wife created a new style for the house Bahlsen. In retrospect it is seen as an early contribution to the development of a "Corporate Design".

His style was in the context of the Viennese school and his main figure Josef Hoffmann. At least it brought to the consumer – in view of the artistic freedom, which Hermann Bahlsen had granted – one of the most beautiful expressions of the early Art Nouveau. The creative vocabulary of the Josef Emanuel and Ella Margold was used and modified by the Art Nouveau-industry to decorate all types of mass produced consumer goods until the 1930s.

Lit.: Emanuel Josef Margold, hrsg. von Renate Ulmer and the Institut Mathildenhöhe Darmstadt, Stuttgart 2003, p.151, im. 79.
In: Städtische Kunstsammlung Darmstadt, Museum Künstlerkolonie, Inv.Nr. KH 1098.
Preisref.: Von Zezschwitz, Munich, auction 41, 15.04.2008 Lot 368, 369, 373, Hammer €480, €720, €950 (one of three offered tins); Auktion 38, 19.10.2007, Lot 906, Hammer € 900 (one of two offered tins).

See also:
Tin, Ella Margold, 1915, for Bahlsen biscuit factory Hannover/Germany.
See furthermore in the blog Expert Forum / de:
Dosen und Verpackungen vom Emanuel Josef und Ella Margold für die Keksfabrik Bahlsen.